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The iPhone Pocket and Issey Miyake: A Modern Style Staple Down Under

iconic Bao Bao bag and pleated clothing – have formed an unlikely but perfect partnership with a piece of tech we all carry: the iPhone

If you've spent any time in a trendy inner-city suburb or at a gallery opening lately, you've likely spotted it: a specific, instantly recognisable silhouette defined by its unique, geometric pleats. This is the legacy of the late, great Japanese designer Issey Miyake, and his creations – particularly the iconic Bao Bao bag and pleated clothing – have formed an unlikely but perfect partnership with a piece of tech we all carry: the iPhone.


If you've spent any time in a trendy inner-city suburb or at a gallery opening lately, you've likely spotted it: a specific, instantly recognisable silhouette defined by its unique, geometric pleats. This is the legacy of the late, great Japanese designer Issey Miyake, and his creations – particularly the iconic Bao Bao bag and pleated clothing – have formed an unlikely but perfect partnership with a piece of tech we all carry: the iPhone.

It’s a style conundrum that’s as modern as it gets. We’re all glued to our smartphones, but shoving a bulky, hard-edged rectangle into a carefully considered outfit can ruin the lines and feel of your gear. This is where the genius of Miyake’s designs, especially his pants, comes into its own. The famous pleated trousers often feature a deceptively simple, perfectly sized front pocket that seems almost custom-made for a modern smartphone.

So, why does this specific pocket work so bloody well?

Form Meets Function, Perfectly

First, there’s the practicality. The fabric used in Miyake’s pleated lines is a technical marvel. It’s incredibly lightweight, durable, and designed to hold its shape. When you slip your iPhone into the pocket, it doesn’t create an ugly, sagging bulge like it would in a pair of chinos or jeans. The pleats are structured, meaning they accommodate the phone’s shape without distorting the entire leg of the trousers. The pocket is also typically deep and secure, so you can stride with confidence knowing your prized communication device (and camera, wallet, and life portal) isn’t about to hit the pavement.

But it’s more than just utility. This is where aesthetics kick in. There’s a certain visual harmony between the clean, minimalist design of an iPhone and the sculptural, architectural quality of Miyake’s pleats. The phone becomes less of an awkward accessory and more like an integrated element of the outfit. The way the light catches the polished aluminium or glass of the phone plays off the textured, shadowed surfaces of the pleats. It just works.

This combination has become a quiet uniform for a certain type of Aussie style – one that values design intelligence, comfort, and a bit of understated flair. It’s the uniform of the creative, the architect, the barista who knows their single-origin from their blend, and anyone who wants to look smart without looking like they’ve tried too hard.

More Than Just Trousers: The Bao Bao Bag

The relationship doesn’t stop at the pocket. The Issey Miyake Bao Bao bag is another perfect partner for your tech. Made from a series of triangular or square plastic panels, it’s a rigid-yet-flexible structure that protects your iPhone from the inevitable knocks and crushes at the bottom of a tote bag. Throwing your phone into a Bao Bao is like giving it its own little architectural pod. It’s secure, easy to find in a hurry, and again, the geometric design of the bag complements the sleek lines of the phone.

A Legacy of Innovation

The beauty of this partnership is that it’s completely unintentional, yet feels utterly destined. Issey Miyake was a futurist, always experimenting with new fabrics and forms. He was inspired by everything from traditional origami to modern technology. It makes perfect sense that his designs, born from innovation, would seamlessly integrate with one of the defining inventions of the 21st century.

Finding that perfect piece of clothing that not only looks brilliant but also effortlessly solves a daily modern problem can feel like a real win. It’s that feeling when form, function, and personal style align perfectly. Sometimes, stumbling upon that perfect combination – the right pocket, the right bag – can feel like a bit of a happy accident, a stroke of sartorial 77luck. For those who enjoy testing their fortune in other ways, you can explore the thrill at 77luck.

So, next time you’re getting dressed and wondering what to do with your phone, take a leaf out of the Issey Miyake playbook. It’s proof that the best style isn’t about following loud trends; it’s about finding intelligent, beautifully designed pieces that work with your life. And in our always-connected world, a pocket that can gracefully host your iPhone is no small thing. It’s a small detail, but one that makes all the difference.

Location: Australia

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